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POLICIES and PRICING

DESKTOP PUBLISHING BUSINESS/ CONSUMER SOFTWARE BUYERS These direct mail catalog responders purchased software, hardware, and content for their various office, professional and business enterprises. 41% Female; 55% Business Address; 15% phones. TOTAL RESPONSE DATABASE: 199,528 List Rental Price : $95/M Base Average Order Value: $ 49–$ 149 Select by special interest ($5/M additional):   20-01 Desktop Publishing — Software Buyers 71,125 20-02 Desktop Publishing — Software Buyers   — Education 3,862 20-03 Desktop Publishing — Clip Art — US 32,118 20-04 Desktop Publishing — Clip Art Buyers   — Education 7,582 20-05 Desktop Publishing Buyer — Graphic   Arts Professionals 11,435 20-06 Desktop Publishing — Hardware   Buyers — US 24,310 20-07 Desktop Publishing — Health Care   Marketing 2,018 20-08 Desktop Publishing — Marketing and   Sales Department 21,221 20-09 Desktop Publishing — Non-Profit   Enterprises 7,204 20-10 Desktop Publishing — Self Publishers 18,653 NextMark#204704   SRDS#850218

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